To continue the Puma example, the user wouldn’t necessarily have to type in “Puma” to encounter an ad for the running shoes - simply expressing an interest in running could have them coming across ads from Puma or any other retailers offering running apparel. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers,” he added.Īs Google explains, the ads can be shown to YouTube users based on their interests. “Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, vice president of e-commerce at Puma Group, in a statement about its new YouTube ads. Puma is a debut advertiser for the new Shopping ad product, but the video site will soon fill with these sorts of product suggestions. The ads may also appear as a carousel between the videos on the homepage.
For example, if a user searches for “Puma shoes review,” a Shopping ad may offer a row of suggested products at the top of the page before the video results. Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. There’s a new kind of ad coming to YouTube.
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